Updated: October 2019
You have a new message, modern digital media and many customers who should know about it? ysura helps you to design, implement and measure a structured campaign around your message.
Multi-channel is already a reality in the pharmaceutical industry. Points of contact between pharmaceutical companies and their contact persons are undergoing digital change. In addition to the classic face-to-face activities, new channels such as e-mail or webinars have established themselves.
These bring new opportunities but also new challenges. The added value generated by these changes is intended to maintain and expand access to the contact person, but at the same time it is essential to deal with the channels in a compliant manner.
In order to meet these standards, a pharmaceutical company also needs a technology that on the one hand covers the compliance requirements and on the other hand controls communication across all channels intelligently and easily.
- User-friendly, fast CRM solution
- 360° view of all activities & touchpoints
- AMG compliant sample submission and submission of other articles (brochures, flyers, etc.)
- Module for the registration of medical requests
- Consent management compliant with the new EU data protection basic regulation (GDPR)
- Sending personalized e-mails
- Management of different consent types and consent templates
- Tasks and reminders
- Integrated reporting system for evaluations
- Expandable and upgradeable solution
Thanks to multi-channel technology, which is available at all times, your sales force has all the tools they need to achieve your operational goals and spread your message. But which message exactly, to which doctors, through which channels, with which media and on which days? The ysura CRM solution guides you through these questions and enables you to plan and execute a multi-level campaign in addition to classical activities and a 360° view of your customers. Thus, you always have all contact points in view and above all under control.
Let us take a campaign in the course of a product launch as an example. The company IsarLife launches a new diabetes product. The business unit managers, the scientific liaisons and the marketing department can jointly define and provide the steps of the campaign and the marketing materials.
Within six months of the market launch, all important doctors specializing in diabetes are personally visited by a sales representative and shown the product video at the eDetailing. One week later, a personalized e-mail follows with a link to the new product website. Two weeks later, the sales representative sends a printed invitation to a diabetes conference and calls the Health Care Professional (HCP) one week later to organize a webinar.
These steps are defined as a campaign in ysura, assigned to one or more business units and the campaign can start.
ysura shows the sales staff which measures of the campaign have already been implemented for each individual HCP and informs the sales staff about the next step. A regional or sales manager gets an overview of the progress of the campaign in the overall view. The 360° customer journey is automatically updated with the activities that have been carried out and those that are planned.
After the campaign has ended - in this example after six months - management can check the success of the campaign, e.g. how many HCPs were accompanied through all steps of the campaign and how many people accepted the invitation to the conference. Ultimately, the campaign could be measured by increased product orders in the region.
ysura offers the possibility to change parameters and send the campaigns to colleagues, so that the campaign can be used in other regions or for other product lines.
The end user of the ysura CRM solution (sales representatives, marketing managers, system administrators, office staff) is referred to as user in the following. The contacts of a pharmaceutical company in the health care sector, e.g. doctors, pharmacists or medical staff, are called HCPs or persons in this context. HCPs work in organizations called Health Care Organizations (HCOs).
Consent management in accordance with the new basic data protection regulation (GDPR) is indispensable and companies must be able to comply with the obligation to provide information without great effort. "Compliance" is of the utmost urgency for every pharmaceutical company and a pharmaceutical CRM must map processes such as sample dispensing in accordance with the German Drug Law (AMG) - and this in the standard.